Packaging · Illustration · Sound

Chocolate,character frequency.

An illustrated CPG system that turns every mushroom chocolate box into a small adventure—then carries the ritual into sound.

Enter the field guide

Mycilio, the meditating OOMHz gnome character

Made inAustin, TX

On shelfWellness + grocery

RoleDesign + illustration + sound

01 / The brief

Less clinical.
More alive.

OOMHz needed to make functional mushroom chocolate feel inviting, characterful and worth discovering in a crowded wellness aisle

The answer was a bright retail system built around Mycilio—a cowboy-booted guide whose adventures unfold across the packaging. Every panel earns attention, from first shelf impression to the final unboxing reveal.

Packaging systemLabel designCharacter illustrationOriginal soundtrack

Front, back and molded chocolate views of the Reset, Recharge and Restore flavors — Three distinct ritualsOne unmistakable system

02 / The frequency system

One family.Three states of mind.

528 Hz

Recharge

Focus

A bright, kinetic orange for forward motion.

639 Hz

Reset

Mood

A cool teal that gives the system room to breathe.

852 Hz

Restore

Calm

A deep violet that shifts the ritual toward night.

03 / Inside the box

The package ispart product,part portal.

Open the front flap and the brand shifts from graphic system to storybook. Each flavor reveals a different moment in Mycilio’s journey, a hand-lettered message, and a frequency-coded soundtrack.

Three OOMHz boxes opened to reveal illustrated scenes

Nearly every panel carries the story.Designed to reward the hand, not just the shelf.

04 / Shelf to shipment

Built to travel.Built to sell.

Closed OOMHz retail carton featuring Mycilio

Rear view of the closed Reset retail carton

The outer carton does double duty—protective shipper on the road, unmistakable display once it reaches the shelf

The mushroom-and-cacao pattern turns a practical retail structure into a branded object, while the oversized OOMHz mark and Mycilio keep every viewing angle connected to the larger world.

ShipStockDisplay

05 / A new daily ritual

One brand world, poured into a new format

The OOMHz system expands into drinking chocolate with an earthy kraft pouch, bold distressed lettering and an illustrated preparation ritual—bringing Mycilio from the chocolate aisle to the morning cup.

Front of the Gnome’s Brew drinking chocolate pouch

Back of the Gnome’s Brew drinking chocolate pouch

Three Gnome’s Brew drinking chocolate pouches showing the front and back packaging

06 / Chief mischief maker

Meet your frequency guide

Mycilio

Grounded enough for wellness. Weird enough to be remembered

Mycilio gave the functional benefits a human pulse. His boots, expressions and woodland detours create a flexible character system that can move from the box to campaigns, retail and motion.

Stay awhile,
Tenderfoot.

06B / Illustrated adventures

Small boxes.Big adventures.

Open Recharge chocolate box revealing Mycilio’s illustrated adventure — 528 HzRecharge

Open Reset chocolate box revealing Mycilio’s illustrated adventure — 639 HzReset

Open Restore chocolate box revealing Mycilio’s nighttime adventure — 852 HzRestore

Rear of the Gnome’s Brew drinking chocolate pouch with Mycilio’s illustrated preparation ritual — 963 HzGnome’s Brew

07 / Audible experience

Packaging you can listen to

Tune in.

QR codes connect each ritual to an original composition, extending the package into a four-track sensory identity

The corresponding Audible Experience tracks incorporate cymatics and therapeutic sonic practices to fully immerse OOMHz customers in a world of mindfulness, healing, and good vibes.

01Recharge528 Hz2:21

02Reset639 Hz2:36

03Restore852 Hz2:46

04Gnome’s Brew963 Hz1:59

Find the audible experience on Spotify

08 / The field kit

Typography

RechargeResetRestore

Gnome’s Brew from Mycilio

Tintin frames each chapter.Ratoon Land carries the larger story, while each flavor keeps its own distinct voice

Palette

CacaoForestNightChargeRestoreReset

OOMHz chocolate bars tiled in a graphic arrangement

Three OOMHz packages on a two-tone background

Recharge, Restore and Reset retail display cartons filled with OOMHz chocolate boxes

Gnome’s Brew pouch photographed among the three OOMHz chocolate flavors

Closed OOMHz mushroom chocolate retail shipping carton featuring Mycilio